MEDIA RELEASE
Guild Insurance and EML Group announce new partnership to strengthen insurance and claims capability nationally
Wednesday 25 February 2025
Guild Insurance Limited and EML Group, comprising Employers Mutual Limited and the ASWIG Partners, today announced a new strategic partnership designed to strengthen their collective ability to deliver high quality insurance and claims solutions for customers and partners across Australia.
The partnership brings together Guild Insurance’s longstanding expertise in general insurance and workers compensation products with EML Group’s national scale, specialist injury claims management capability and proven investment in, and development of, technology enabled solutions.
Under the partnership, Guild Insurance will continue to operate as a standalone insurer, with its brand, purpose and operational management remaining unchanged. Customers, partners and associations can expect complete continuity in the products, services and support they rely on today. The partnership strengthens Guild’s long-term sustainability and investment capacity, while ensuring it can propel its tailored insurance solutions to its industry partnerships and affiliations. All existing customer relationships, service channels and policy arrangements will remain in place.
Guild Group CEO Paul Cassidy said the partnership reflects the insurance business’s strategic ambition to grow, scale and enhance the value it delivers to customers and partners. “This partnership enables continued investment in the future of Guild Insurance, supporting faster modernisation of customer experiences while continuing to build on strong foundations. EML Group’s experience in technology‑enabled claims solutions and its values‑led culture align closely with Guild Insurance’s, supporting a continued focus on delivering sustainable, customer‑first insurance solutions.”
EML Group’s Executive Chairman Cameron McCullagh said the partnership represents an important step forward for both organisations. “For more than a century, EML Group has focused on helping Australians through life’s toughest moments. Partnering with Guild Insurance enables us to support more customers with an expanded insurance offering, whilst also being able to offer technology enabled solutions that improve recovery and claims outcomes.”
Guild Insurance welcomes this partnership, which sees a new ownership structure led by EML Group, alongside Guild Group on behalf of the Pharmacy Guild of Australia, which remains a key shareholder. It strengthens our ability to deliver on our purpose – there for those our communities rely on – by bringing together experienced and highly aligned organisations who share a commitment to strong customer outcomes and long-term stability.
The partnership will be effective on or around 1 July 2026 and is subject to regulatory approval.
Media inquiries should be directed to the respective communications teams listed below.
Media inquiries should be directed to the respective communications teams listed below.
Guild Insurance
Katie Hodge – Group Communications Lead
[email protected]
EML Group
Lauren Christiansen, General Manager, Marketing & Communications, EML Group
[email protected]
About Guild Group Holdings
A wholly owned subsidiary of the Pharmacy Guild of Australia, Guild Group Holdings provides specialist services focussed on supporting the Australian Allied Healthcare and Community Services sectors, to enable improved health and wellbeing outcomes for all Australians. It’s how we’re ‘there for those our communities rely on’.
About Guild Insurance
Guild Insurance is a leading specialist Australian general insurer delivering tailored and trusted insurance solutions to the health care, community services and broader business sectors. With a long history of supporting professionals and associations, Guild Insurance provides a range of general insurance and workers compensation products designed to meet the unique needs of those who care for and serve the community.
About EML Group
With more than 115 years of operational excellence and 100% Australian-owned, EML partners with every major workers compensation regulator and insurer in Australia. From five bakers in 1910 who believed injured workers deserved better, to Australia’s largest and best personal injury claims manager, EML is trusted to support more people than any other provider, year after year.
Beyond regulated schemes, EML provides self-insurance claims management services to Commonwealth and state-based self-insurers, including employers under the SRC Act. EML’s capability extends across all major personal injury lines, including workers compensation, Compulsory Third Party (CTP), accident and health, life and superannuation, public liability and income protection.
For more information: www.eml.com.au
